Point of sale software, or POS software for short, have revolutionized the restaurants industry, particularly the fast food sector. Aldelo is one of the best POS software which contains many features that restaurant owners will find useful in running their business.
One of the best features in Aldelo which sets it out amongst other restaurant POS software is that it is user friendly, intuitive, and easy to learn. This means less time and money will be spent on training your team and more time utilized to tending to your customers.
Aldelo makes managing orders easy. Your servers will be able to transfer orders from one table to another or divide bills with just a few taps so they can accept payments as soon as customers are ready to pay. Moreover, Aldelo will you to process discounts and, if needed, you can limit the use of the discount feature by setting permissions and authority levels to each employee.
With Aldelo’s Enterprise Cloud subscription, you will be able to access your Aldelo restaurant management software’s back-end features from your tablet or any computer that has a browser and an internet connection. This will allow you to get all kinds of reports, including sales, voids, discounts, and more. Aldelo surpasses several of the best restaurant POS systems in its scheduling tools, a feature that many of its competitor’s lack. Another feature worth mentioning is its countdown list, which shows managers and servers a list of the menu items the restaurant is running out of.
Through the Aldelo Touch subscription, your servers will be able to take orders using an iPad. You can add images of your menu items on the app which is a useful feature for overcoming any language barriers between your customers and servers.
Aldelo Restaurant POS software includes the ability to add order modifiers, which helps you deliver orders to your customers’ custom specifications.
H.A. Consultancies are proud to be an Aldelo partner extending services to clients in Bahrain, Saudi Arabia, UAE, Oman, and Kuwait. To learn more about Aldelo and our other restaurant POS solutions, please visit our POS solutions page.
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As a restaurant owner, you might have run your business in the past without a POS (Point of Sale) system. Undoubtedly, it demanded a lot of effort from you and your staff. Having to write down the order and pass it verbally or by hand to the kitchen staff where it is routed to the appropriate preparation stations. Then, once the order is prepared, which might consist of various dishes and drinks that were prepared in different stations, the order is combined and delivered to the customer. The customer will then have to pay for his meal, if he hasn’t already, and a manually written receipt will have to be prepared and given to him upon his request. All of this and we didn’t even talk about call handling, order changes, order cancellations, deliveries, and all the other day-to-day activities that have to be managed during normal restaurant operations. It is obvious to see why such a manual operation could lead to numerous operational breakdowns since it is highly dependent on human interactions and could lead to frustration between staff members in case a mistake should ever occur in a customer’s order.
With a restaurant POS system however, each member of the restaurant’s staff would have his own authentication credentials and authorization level on the system. This would hold them accountable for any action they perform since their activities are logged in the system and could limit their authorities to the activities they are assigned to. Whenever an order is entered into the system, each item ordered will be printed or displayed on the corresponding preparation station in the kitchen automatically. Whenever a new customer calls, the waiter or waitress attending the call could enter his details into the system with a few clicks so that in the future, if he ever calls again, his details such as his name, address and order history would pop up automatically on the screen facilitating a much quicker and efficient operation.
With the right reporting insights, the business owner can see how his restaurant is performing and eliminate any costs that do not add value. In addition to that, the restaurant owner would be able to determine the fast-moving items and the busy periods of the restaurant so he can manage his resources more effectively. Plenty of reports can be generated from the system and if there is a special requirement, a custom report could be developed.
Our team of consultants at H.A. Consultancies will be happy to assist you in choosing between the different types of software and hardware and identify the best restaurant POS system to meet your needs. H.A. Consultancies has a vast experience in implementing POS solutions across Bahrain, Oman, Kuwait, Saudi Arabia, and the UAE.
Running a restaurant business comes with long list of challenges. We regularly get restaurant owners asking us how would installing a POS system would help their business, but they do not want the usual answer of streamlining operations or keeping records of sales. They are more interested in understanding how a POS system would help them with internal control, specifically keeping record of inventories and ensuring that all sales transactions are in fact recorded. If you are one of these restaurant Bahrain owners, please read on.
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Internal control is an important factor in running any business. Segregation of duties and physical stock counts are cornerstones of internal control policies. However, with a restaurant, it is a bit more difficult to implement such internal control policies for a simple reason, cooking is an art, not a science. It would be challenging if not impossible to measure exactly how much of each ingredient was used to prepare a dish. While you might start with a recipe, the final dish might need a bit more salt or a little less sugar than what was initially anticipated. So how would a POS system adapt to these variations?
Well, it is not simple. Loading the recipes into the POS system is a first step, however, it is usually an iterative process. During the first few months of installing a restaurant POS system, inventory depletion will have to be monitored closely. It is not unusual to find that there are huge variations between the recipe and the actual consumption. The recipes in the POS system will have to be updated regularly during the first few months to better reflect actual consumption. Even when that is done, however, you should still expect some variations between actual and planned consumption. The idea is to minimize these variations to an acceptable sustainable range.
Once the recipe is locked, it would be easier to track variations in consumption. The POS system Bahrain will calculate the quantities that should be available in the raw materials inventory by deducting the amounts required to prepare each dish that is ordered from the opening inventory. Physical stock counts will still have to be conducted on a regular basis to ensure that all variations are accounted for. If any abnormal variations are noticed, an investigation can be carried out to identify the root cause.
Perhaps the most challenging aspect of maintaining such a system is accounting for new inventories that are purchased. Reports from the POS Bahrain system will be useless if the data is not accurate. Entering purchases into the system is usually an activity that is overlooked with the hustle and bustle of the day-to-day operations of a restaurant.
With a properly configured system, restaurant owners usually report an increase in profits of about 30%. This increase in profits can be attributed to a variety of reasons. The fact that a POS system exists, in itself, is reason enough for employees to become more conscious about their actions. Kitchen staff will become more careful with the use of ingredients and perhaps become less generous than they previously were. Waiters and cashiers will become more careful when taking and punching in orders because they now know that if they make a mistake, it will all be recorded in the POS system under their name.
At H.A. Consultancies, we take pride in the fact that we are able to help businesses reach their full potential by employing technology that best suites them. There are a variety of POS Bahrain systems available in the market, each with its own set of pros and cons. H.A. Consultancies is a partner with some of the world leading POS system software and hardware providers such as Aldelo Bahrain, Xera POS Bahrain, PixelPoint Bahrain, POSbank Bahrain, and FEC Bahrain. If you are not sure which system is the best match for you, it would be our pleasure to help.
A Point of Sale (POS) system is a retail management system that tracks the time and location of sales transactions. It also calculates the amount owed by the customer and provides receipts upon completion of a purchase.
The functionalities of POS systems nowadays have extended vastly. Most point of sales track customer details such as name, phone number, email, address, and purchase history. There are multiple ways to export and collect the customer information from the point to sale either by the point of sale software or by the point of sale database.
POS Customer Database
So, now we have our customer’s details, what is next?
POS adding customer
Digital Re-marketing is a smart way to connect with customers of your retail store or restaurant who may have not made any recent purchases. This technique aims to enhance brand awareness which should encourage your customers to make more purchases in the future.
While the employees of the retail store or restaurant can always upsell or cross sell while the customer is physically in the shop, a digital marketer would be able to upsell to the customer by highly targeted and personalized advertisements while he is at the comfort of his home. This is made possible thanks to the data gathered and stored on the POS system which allows the digital marketer to analyse customer preferences and purchasing trends.
Mobile Marketing
The employees of the retail shop or restaurant must attempt to have the customer leave a trail. Any kind of trail will be beneficial. The customer name for example is essential to produce a more personalized advertisement. Moreover, the employees can try to have the customer’s contact details such as phone number and an email.
Phone numbers can be targeted by bulk SMS messaging platform to enhance the customer experience or to advertise offers and promotions.
While emails can be kept in an email database that can be imported to an email bulk messaging platform such as Mail Chimp.
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Social media has grown to be the most visited platforms on the planet, they even outnumbered the mighty search engine Google.
So, who do not want to increase traffic to their website?
First, we need to understand that there are so many social media platforms to market on. Let us list the most common and most visited social media platforms.
social media platforms stats 2017
As we can see from the figure above, Facebook is dominating the social media monthly active visitors. With over 2 billion active visitors monthly, YouTube with 1.5 billion active users. While Instagram have over 700 million monthly active users and Twitter with 328 Million monthly users.
There are a few social media platforms that did not feature in the figure above like Pinterest, LinkedIn, and Google+.
To be able to deliver your services, products and content to the right audience, you should consider your existing customer database. What are their ages and genders? What are their behaviors? Should I deliver the same message to all my customers? Or should I segregate them and deliver each segment with an appropriate tone and message.
Google analytics provides an excellent tool to find out who are your audience. So let us look at a sample Google analytics report to find out these main categories.
age statistics
As the figure above shows, most your traffic is between 25 and 34 years old, followed by 18 – 24 years old.
Gender statistics
As from the gender statistics graph shown, we can know that most our traffic are males with 69.9%.
I also created another customer report to show the age vs gender to determine what’s the gender in each age group.
gender in each age group
Most of our traffic are males between the age of 25 to 34, followed by males between 18 to 24. On the other hand, females between the age of 25 to 34 have 11.4% share from the whole traffic.
Google analytics can also provide an overview of the interests so the website owner has an overview of the traffic.
affinity category reach group
in market segment
other category
From the figures above the website owner can understand what the interests of the website users are so the marketing campaign should focus on those interests as well.
languages by users
The website owner can also find out the languages of the visitors. As we can see from the figure above, the most used language is English, with a few foreign languages such as Spanish and French.
So, around 12% of the visitors are using different languages than English. Should the site owner consider providing content in that language? Or it seems that they understand English fine and the website owner should not consider focusing on content in another language.
To answer this question, we should consider the bounce rate of non-English segment, also we compare the session time length between English and non-English segment.
location by users
What are the services, products and content we want to market? Are we local business that operates locally? Or are we a worldwide service provider? Can we ship our product overseas? These are the type of questions that the marketer of a product, service and content should answer.
There is no benefit to target worldwide reach audience if the product, service or content cannot be delivered worldwide.
there are 3 types of marketing content that you can provide in social media marketing platforms.
What is the best social media marketing platform to market video content on?
YouTube is the ultimate social media marketing platform for Videos, YouTube default max length is 15 Minutes.
Instagram (60 second video) and Facebook (up to 45 minutes) also can support video content.
What is the best social media marketing platform to market images content on?
Instagram is the best image sharing social media platform out there. Moreover, Facebook, Twitter, Google+ and LinkedIn can support image content
What is the best social media platform to market text content on?
Twitter is famous for publishing short message text and Twitter will be a suitable platform to publish short messages.
For more professional services, LinkedIn is the social media platform to market on with more than 500 million professional users. Moreover, more than 85% of Pinterest users are females, so it is a perfect platform to target females.
The best social media marketers are the ones that knows their audience, and know where are their target audience are. Also, they know their content and what social media will best present their content. Finally, the most successful ones are the ones who can mix and match these to deliver their content to their audience though the right channels.